Virtual Round table

From Omnichannel to Unified Commerce:
What will the future look like?

September 28th, 2021 15:00

About the virtual round table

Challenges in getting from Omnichannel to Unified Commerce

1. How to connect customer data from different systems while ensuring your customers get the best user experience

2. How to engage with your customers?

Last year the world has changed dramatically. Regardless of whether you had a thriving e-Commerce or not, you had to change. Due to lockdowns the volume of e-Commerce business went up. As a result, fulfillment has been pushed to its limits and even more competitors entered the market.

Today’s market is more mature than 2 years ago which resulted in a more discerning and demanding client base, who are looking for a better, seamless, customer experience. These clients want a more accessible customer support and easy access to the relevant part of your product portfolio.

  • How to connect customer data from different front and backend systems into one Unified Commerce platform ensuring your customers get the best user experience?
  • How to engage with your customers?


During this round table we’ll look for answers and solutions to inspire you to take the next step towards a fully integrated customer journey. We will discuss the impact of newest developments, pitfalls and best practices needed to get the most benefits. We would like to hear and learn also from our participants about their challenges and solutions found.

15:00-15:25

e-Commerce is dead, now what?



Wismeyer Services

15:25-15:45

The impact of Technology choices towards a Unified Commerce Experience

VTEX

16:00-16:20

The power of voice AI for e-Commerce


Smartvoices

16:20-16:40

Always by your side: how to serve customers right


Innovaway

16:40-17:00

Discussion- Q&A

We cordially invite you to attend! Please RSVP

Speakers

From Omnichannel to Unified Commerce: Steven Fockema Andrea

Steven Fockema
Andreae

VTEX

Carla Verwijmeren: The power of voice AI for e-Commerce

Carla
Verwijmeren

Smartvoices

From Omnichannel to Unified Commerce: Rutger Wismeyer

Rutger
Wismeyer

Wismeyer Services

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Paolo
Volpicelli

Innovaway

VTEX
VTEX is the Enterprise Digital Commerce Platform that enables brands and retailers to achieve faster time-to-market, reach their customers across any channel and uncover new growth areas. VTEX is named a Visionary in 2020 Gartner Magic Quadrant for Digital Commerce.
Wismeyer Services
Wismeyer Services’ founder Rutger is an experienced e-Commerce professional and has led various projects on e-Commerce strategy and implementation at leading brands such as Bugaboo, PepsiCo, Bol.com and Philips. In his approach, the balance between customer and brand experience is always a key element. At the Unified Commerce event, he will discuss the latest trends and will share his vision.
Smartvoices
Smartvoices aims to make a difference for organizations at the intersection of customer experience and technology. With solutions that make customers’ lives easier. Smartvoices develops and realizes unique voice solutions for AI Assistants.
Innovaway
The core competencies of Innovaway are e -Commerce and ITSM. Innovaway develops and implements Omnichannel solutions, creating the best customer experience for customers all over the world. Innovaway’s European partnership with VTEX strengthens both sides.eading brands such as Bugaboo, PepsiCo, Bol.com and Philips. In his approach, the balance between customer and brand experience is always a key element. At the Unified Commerce event, he will discuss the latest trends and will share his vision.