Market Scan prepare to enter the market
You’re planning to enter the European market, USA, LATAM or Asia-Pacific? You want to expand to another country in your region? You better come prepared. Every country is different when it comes to business culture and market circumstances. Our Market Scan gives you relevant information about the competition, pricing, most likely target industries, required messaging, decision making unit and much more.
It helps you make an informed decision. It is the basis for you to determine what the local market looks like, which companies you have to target and what you have to do to be successful.
Based on the Market Scan, you are able to align your objectives and expectations.
Enables you to make decisions on next steps as:
Why a Market Scan?
Your business guide
If you are considering to access the market with a new product or service, a good preparation is crucial. We understand the market mechanisms, way of working and the commitment that such a market introduction requires. This enables us to help you assess whether your plans are feasible, how the competition is doing, what value proposition to bring and what companies to target.
We believe that there is no “one size fits all” approach. Selling your solution in a new market may require a different approach.
Market Scan outcomes:
The results of the Market Scan give insights in the following questions:
- Detailed: How to position your offering and its unique value proposition?
- Profile of organizations that are relevant and important and what are the challenges?
- Your message to the relevant Decision-Making Unit (DMU)
- Marketing tools needed
- Pricing information (market, competition)
- Critical Success Factors