Customer Journey

The customer journey is different today than a few years ago. More and more of your prospects are orienting themselves extensively on the Internet before they move on to a purchase.

In the Business-2-Consumer (B2C) market, often the entire process takes place over the Internet.

In the Business-2-Business (B2B) market, the supplier is only contacted when a large part of the pre-selection has already been done.

The first impression Counts

Marketing, Customer Journey

Start on the web and let your Sales Finish

This means that both the digital part of the customer’s journey and the last leg (together with the Sales- or Account Manager) must be seamlessly integrated.

It's difficult to change a First Impression

The moment your Sales gets in contact with your prospects, they will already have formed an opinion about your company and propositions. A view that is not easy to change.

NextSales’ Marketing services connect to the customer journey experience. Whether it’s:

  • Deciding where in Europe to offer your proposition (Europe Scan)
  • Mapping your target group (Market Scan)
  • Building and optimizing your (local) website
  • Setting up Social Media channels
  • Choosing and setting up an Inbound Marketing or Sales Automation System!
You only get 1 chance to make a first impression!