The customer journey is different today than a few years ago. More and more of your prospects are orienting themselves extensively on the Internet before they move on to a purchase.
In the Business-2-Consumer (B2C) market, often the entire process takes place over the Internet.
In the Business-2-Business (B2B) market, the supplier is only contacted when a large part of the pre-selection has already been done.
The first impression Counts
Start on the web and let your Sales Finish
This means that both the digital part of the customer’s journey and the last leg (together with the Sales- or Account Manager) must be seamlessly integrated.
It's difficult to change a First Impression
The moment your Sales gets in contact with your prospects, they will already have formed an opinion about your company and propositions. A view that is not easy to change.
NextSales’ Marketing services connect to the customer journey experience. Whether it’s: