Lead Generation
You need new leads to grow your business. However, the colder the contact the more difficult it is to establish a long-lasting relationship. Since doing business in Europe is based on relationship and trust, it helps having access to your target audience with the support of our Ambassadors. They will introduce you to their extensive networks and inner circles to give your product a flying start. But it is always good to have several channels to generate quality leads. Through direct calls & direct emails, organizing events, social media and your website as channel for brandawareness and content sharing, you can find leads and convert them into deals.
Ambassador Network
With the support of our Ambassadors (NextSales Ambassadors are people who enjoy sharing their knowledge, experience and network relationships with others), we leverage their trusted networks and inner circles to bring you at the table with your target audience: people that either can make the decision or can influence the decision to do business with you. Also, our events (we organize “intimate & interactive” small-scale events featuring your company) contribute to building a relationship and trust as a start of a long-lasting successful collaboration.
Direct calls & Direct emails
Ever since the European GDPR came into effect, many companies moved away from a direct approach because they were afraid it wasn’t allowed anymore. Instead of a direct Sales approach, companies tend to choose for a bulk (automated) email approach trying to connect with as many potential clients as possible. We don’t believe in this approach. Our direct call & direct email approach is based on empathizing as best as we can with the needs of the target client on an individual basis. This takes more time to research and prepare, but generates far better result than having a one-size-fits-all approach.
Ambassador Network
With the support of our Ambassadors (NextSales Ambassadors are people who enjoy sharing their knowledge, experience and network relationships with others), we leverage their trusted networks and inner circles to bring you at the table with your target audience: people that either can make the decision or can influence the decision to do business with you. Also, our events (we organize “intimate & interactive” small-scale events featuring your company) contribute to building a relationship and trust as a start of a long-lasting successful collaboration.
Direct calls & Direct emails
Ever since the European GDPR came into effect, many companies moved away from a direct approach because they were afraid it wasn’t allowed anymore. Instead of a direct Sales approach, companies tend to choose for a bulk (automated) email approach trying to connect with as many potential clients as possible. We don’t believe in this approach. Our direct call & direct email approach is based on empathizing as best as we can with the needs of the target client on an individual basis. This takes more time to research and prepare, but generates far better result than having a one-size-fits-all approach.
Events
In some cases it can be interesting for you as a supplier to attend large scale events and exhibitions. The downside is that your competitors are there aswell. That is why we support our clients organizing intimate & interactive small-scale events focused on information sharing. During these events our clients share customer success-stories and demonstrate how the solution works instead of giving a Sales pitch. Also, meeting their peers is one of the reasons why the target CxO-level is interested in attending these types of events.
Social Media & your website
The first thing people will do when they have a need is browse through the internet to see which suppliers can support their needs best. Therefore, it is crucial to have a proper secure website with relevant content for your target audience. Focus in messaging should be information sharing and not so much giving a Sales pitch. Since Europe does business based on trust, you have to showcase yourself as trustworth and reliable. This also means adding new content to your website on a regular basis and link this information (news/blogs etc.) to your LinkedIn company page. Unlike with the business to consumer market when you can sell your products through your website, with business to business the website is important for brandawareness because if they don’t know you, they will not do business with you.
No matter if you are a start-up with a new solution in a new market or an established company wanting to enter new markets with your (new) products: if you leverage the previously mentioned channels to generate leads, you have a competitive edge that will set yourself apart from other suppliers which will bring more long-lasting business. We look forward supporting you!
Social Media & your website
The first thing people will do when they have a need is browse through the internet to see which suppliers can support their needs best. Therefore, it is crucial to have a proper secure website with relevant content for your target audience. Focus in messaging should be information sharing and not so much giving a Sales pitch. Since Europe does business based on trust, you have to showcase yourself as trustworth and reliable. This also means adding new content to your website on a regular basis and link this information (news/blogs etc.) to your LinkedIn company page. Unlike with the business to consumer market when you can sell your products through your website, with business to business the website is important for brandawareness because if they don’t know you, they will not do business with you.
No matter if you are a start-up with a new solution in a new market or an established company wanting to enter new markets with your (new) products: if you leverage the previously mentioned channels to generate leads, you have a competitive edge that will set yourself apart from other suppliers which will bring more long-lasting business. We look forward supporting you!
