Business Development delivers sustainable growth

Business Development is developing sustainable growth potential for your company. Business Development can focus on clients and client-relationships, but also on the development of new products and services.

Growing your Business in Europe
At NextSales we support our clients in developing and growing their business in Europe. Our starting point is that Sales is the result of a well thought-out and well executed Business Development process. We offer support for the execution of that process. Enabling you to develop, build and maintain sustainable business relations.

Market Assessment
We start our Business Development activities with an assessment of the market. If it is assessing a group of countries (like Europe, DACH, BeNeLux, Nordics) or one specific market like the Netherlands, Germany or Italy, this exercise will tell you in which European country you have the best chances to succeed. It also gives insights in what the local market looks like in terms of pricing and competition.

Start Small, Grow Bigger
Our advice is always to start with one country or a group of similar countries and address this market in a bespoke way instead of trying a one-size-fits all approach for the entire European market. When you have entered a new market and see it works, you can add new markets successfully. Therefore, our motto is: Start Small & Grow Bigger!

Go to Market Plan
With a clear view on where the best chances for success are, we support you with a Go to Market Plan. Topics that will be covered in this process are:
  • Who are your target customers (companies)
  • Who is able to make or influence the decision to do business with you (people, DMU)
    • How should we address them
  • How to position your value proposition
  • What next steps to take
  • KPI’s and milestones
  • Planning of activities
Starting with prospects ending with deals

Ambassador Network

Our unique strength is our NextSales Ambassador Network. This network comprises of senior people from the European business, scientific and public sector communities. When engaged in a Business Development contract, we will leverage their network to deliver:
  • Contacts with your prospects
  • Shaping of your unique value proposition
  • Developing new business


Events
In addition to our Ambassador Network an ideal way of succeeding with Business Development is organising events. Since doing business in Europe is all about relationship and trust we believe small, intimate and insight sharing events generate te best results.

During these events our clients share customer success-stories and demonstrate how the solution works instead of giving a Sales pitch. Also, meeting their peers is one of the reasons why the target CxO-level is interested in attending these types of events.

Ongoing activity
Business Development is an ongoing activity. At the beginning when entering a new market you need to inform potential clients that you exist and what you have to offer. This also means doing what you promise to create trust for a longlasting relationship.

At a later stage in the collaboration, you also need to spend enough time connecting with your clients and keeping them up to date about new developments in order to keep doing business with them in the future. This keeps your business development funnel sufficiently filled with new business and cross and upsell opportunities.
Our Ambassador Network