Business Development is developing sustainable growth potential for your company. Business Development can focus on clients and client-relationships, but also on the development of new products and services.
Growing your Business in Europe At NextSales we support our clients in developing and growing their business in Europe. Our starting point is that Sales is the result of a well thought-out and well executed Business Development process. We offer support for the execution of that process. Enabling you to develop, build and maintain sustainable business relations.
Market Assessment We start our Business Development activities with an assessment of the market. If it is assessing a group of countries (like Europe, DACH, BeNeLux, Nordics) or one specific market like the Netherlands, Germany or Italy, this exercise will tell you in which European country you have the best chances to succeed. It also gives insights in what the local market looks like in terms of pricing and competition.
Start Small, Grow Bigger Our advice is always to start with one country or a group of similar countries and address this market in a bespoke way instead of trying a one-size-fits all approach for the entire European market. When you have entered a new market and see it works, you can add new markets successfully. Therefore, our motto is: Start Small & Grow Bigger!
Go to Market Plan With a clear view on where the best chances for success are, we support you with a Go to Market Plan. Topics that will be covered in this process are:
- Who are your target customers (companies)
- Who is able to make or influence the decision to do business with you (people, DMU)
- How should we address them
- How to position your value proposition
- What next steps to take
- KPI’s and milestones
- Planning of activities
