Technology companies?

Many companies can be found under the label "Technology". To clarify: NextSales works with companies that create a product. A product can be software, a machine or a combination of the two.

Some examples from our client-base:

Integrated & holistic management solutions
In order to set-up meetings with CIO’s and Digital Leaders in the Netherlands market, a client from Germany reached out for support. Because seeing is believing, webinars and face-to-face events are organised on a regular basis to meet potential clients that need support accelerating the development of their organization to the next level of maturity. In addition to that, NextSales also introduces this company to potential system intergators that are looking for interesting solutions to add to their portfolio.

OT Cyber Security
A start-up offering Cyber Security solutions for industrial plants, wanted to grow their business outside their starting region: Southern Europe. After a scan of the market where their best chances in the market were, NextSales stepped in with Sales Outsourcing support for the Netherlands. Within that market verticals like Manufacturing, Energy, Pharma, Healthcare, Airport, Oil & Gas and Rail Operators are being targeted about solutions for Asset discovery and OT monitoring, supporting all PLC protocols.

Learning & development solutions
A well established supplier of Learning & Development solutions from the US wanted to expand their business into the European market. They were aware of the fact that doing business in Europe is completely different from how they would do business in their own territory. The need for Sales people being able to speak several languages and having local skilled people close to their new target market, made them decide to outsource their business to NextSales for the European region.

Electron microscopes
A manuafcturer of high-end scanning electron microscopes (€2M+ range) developed a low-end table top scanning microscope (€50K+ range). In order to give both productlines equal Sales focus, the client reached out to NextSales for support selling the table top microscope in the BeNeLux and German Ruhrarea. The collaboration became very succesful not only for the table top system, but also for the high-end microscopes because the different teams would handover opportunities they ran into for the other system.

Some other examples from our client-base:
  • Digital Twin software
  • Security systems
  • Communications equipment
  • Asset Management software
  • Public Safety solutions
  • Common Operational Picture solutions
  • Lidar solutions
  • Servicedesk solutions
  • And many more

How do we collaborate?
At the start of each collaboration, the Technology company and NextSales align on the best collaboration model to grow the business:
  • Interim basis (short or longterm Sales resources, based on hourly rates)
  • Sales Outsourcing (full service Sales support based on shared risk/reward)
  • Reseller (commission basis)
  • Investor (shares basis)
More examples of client cases

Attracting investors

Sales and a strong Sales-funnel are required to gain the attention and interest from investors. Capital from investors can be used to do acquisitions for sustainable, exponential growth.

Since our foundation in 2011, we have been in contact with many investors looking for interesting opportunities for their capital. Benefit for our clients while working with us, is direct access to these investors.

Sales & attracting investors
When you have a great idea for a new product there often is a significant investment required to get business started. Since not everyone has deep pockets, they will start looking for investors. This seems like a great idea to generate capital fast; however, investors want to get a large part of the shares so they will have power and control of their investment. We all now the story of Steve Jobs and Apple.

The result of such investor involvement is that you have to compromise a lot and start drifting away from your initial idea. We believe it is better to first invest time and money to attract sufficient customers buying your product. These first clients can become reference customers and help convince others to buy from you.

Investors will become interested in your product because you now have a viable business. More investors will be eager to invest (more) money, at a lower amount of shares/power/control because your business has proven its potential!

Having investor capital to start a business helps, but when the investors don’t see results fast, they will lose interest and move on. Don't give away a large packet of shares to easily. Invest your time and money wisely and remain flexible at all times. You need a healthy funnel to establish Sales growth. It then becomes safer, more predictable and cost-effective for investors to invest capital in your company. The combination of our services and access to investors is crucial for getting to the next round of capital.

We suggest you focus on the technical part of your product yourself and outsource your Sales to us instead of hiring a team of people.

Our message to you: focus on Sales first and the investors will follow!

Contact us to learn how we add value to your company