Website and salesteam in parallel
You have to support the customer journey. The moment your prospect identifies a need, they will use all channels to gather information: internet, sales representatives, consultants and business network. More than 60% of the customer journey takes place on the web, so an Internet Strategy is a must!
Part of the Internet Strategy is understanding your target audience. Specifically when you are in b2b, you have to understand local differences in culture and buying behaviour.
We support start-ups, SMEs and corporates → in setting up an internet strategy for European countries.
Internet Strategy: website
Depending on whether your prospects are located in North or South Europe, they orientate themselves more or less extensive on the internet before making a purchase.
North Europe →, uses the internet more than South.
A number of years ago your website served as a reference for companies. To review what your company has to offer. Now your website determines whether you pass the pre-selection.
In short, having a technically good website with the right content is very important.
Creating relevant content is often a challenge. If you need help: Contact us →
Internet Strategy: Social Media
Social Media channels and their popularity differs per business and region.
In the b2b segment Linkedin → is commonly used in Northern Europe. Xing → is very popular in German-speaking countries (Germany, Switzerland and Austria). In many other countries, Facebook → is the Social Media channel used by b2b companies.
We understand the local differences. As part of our offering, we will help you determine the appropriate Social Media channel!