EU is not the US Market
The European Union is one big market, just like the United States. Still, there are quite a few differences:
The European Union consists of 27 countries, most of them (24) have their own language(s) and business culture and yet the EU represents a market of 15.3 trillion euros.
The greatest cultural difference in doing business is that Europeans place more value on existing relationships and trust. In some other cultures more value is placed on the specifics of the deal and contractual arrangements.
Doing business in Europe is about relationship and trust!
Start in the Benelux
Pitfalls in accessing the European Market
There are some important characteristics of the European Market that you have to keep in mind if you want to grow your business here: Language – Culture – Patience.
We’ve published an article on this subject. You can find it here