Market Scan Germany - The Palace
The Palace has asked NextSales to perform a Market Scan Germany to identify the market potential and support the launch of their services portfolio in Germany.
The Palace is a high end software house that established itself in the market, providing innovative solutions for businesses locally and globally. The Palace designs, plans and executes advanced plans that ultimately increase profitability, They leverage their services and partnerships with various agencies to expand their array of services.
Get acquainted with The Palace
The Palace’s mission is “To develop state of the art systems with minimal client overhead to achieve maximum customer satisfaction.”
In their process The Palace always focusses on quality, testing and delivering good software on time. In order to support these requirements, they use a special workflow for development tasks. A client’s contribution to the project management process is very important and allows for creating a valuable product together.
step 1. Initial analysis
Get to know your business goals and product vision and collect the information on the most important functionalities.
Step 2. Development
The course of the development phase differs, depending on the management model chosen, but usually it is an iterative process; a characteristic of Scrum.
Step 3. Sprint 0
Setting the environment and configure the tools needed. Agree on the project workflow and the management method with you.
Step 4. Release
When the specified scope of the project has been implemented, the first version is ready for release.
Step 5. Project support
Usually, when the work on a website or an APP is completed, it requires maintaining and taking care of its security. The Palace offers support for your project.
The Palace and NextSales
The Palace is planning to grow its business in Germany. As a first step NextSales has been contracted to do a Market Scan of Germany. With a Market Scan we:
- Identify the Market potential
- Its sweet spots
- The decision making process
- Relevant DMU and messaging
- The competition currently present in the German market
A potential next step will be Lead Generation to support The Palace with setting up Sales qualified meetings within their target group.