Lead Generation for Aspera: Opening doors
Aspera is market leader for Software Asset Management (SAM) solutions in Germany. To set-up meetings with large organizations in other European countries, NextSales was awarded a contract to perform Lead Generation for Aspera.
The NextSales Ambassador Network will be leveraged to set-up meetings within their network at the CxO and CxO-1 level. We support this by organizing Ambassador Workshops. These workshops are held several times a year and give our Ambassadors insight into what Aspera has to offer.
Gartner identified Aspera as a visionary in the SAM Magic Quadrant (Source: Gartner 2018). Aspera’s unique SmartTrack approach is leveraged to create a SAM business case in a few weeks. Together with the prospect Aspera creates insights into the current status of SAM, a potential plan of approach, costs savings, etcetera.
This approach has been chosen to build the relationship with future customers.
In our Lead Generation for Aspera, we will contact prospects on behalf of Aspera. Meetings, follow-up and delivery of solutions & services resulting from the meetings will be done by Aspera.
Benefits of this agreement for Aspera: effective, fast and consistent market approach.