The Netherlands

Opportunities for IT companies

Opportunities for IT companies

Outsourcing will grow

Outsourcing of IT activities will continue to grow significantly. This offers business opportunities for foreign IT companies.

A growing number of IT activities are eligible for outsourcing. Clients want to focus on core business, business process innovation and improving the quality of IT processes to reduce costs.

The average size of an agreement decreases. This leads to an increased total number of agreements.

For smaller IT companies, this offers opportunities in a market that was initially dominated by large System Integrators.

If you are looking for opportunities for IT companies in The Netherlands, we suggest you also read:

Opportunities for IT companies: average dealsize decreases,

Analysis of

Netherlands Market

Opportunities for IT companies in the Netherlands

4 drivers for IT-outsourcing

The four main reasons for outsourcing parts of the IT environment are:

  • Elasticity (quickly add or reduce IT capacity according to changing needs)
  • Knowledge (access to talent and information that is difficult to find due to a shortage of specialised professionals)
  • Focus on core activities
  • Cost savings
The top 10 budgets consist of Enterprise Resource Planning (ERP), Security, ICT infrastructure, Application Development, BI, Digital Workplace, Web/Mobile, CRM, Organization Development and IoT.
 

How we worked

The information for the analysis was collected during interviews with the NextSales Ambassador Network and clients, market reports and surveys.

In addition, the number of current vacancies has been used as another indicator of the demand for services. For this purpose, two important hubs were used for posting vacancies (Indeed and Glassdoor).

Our findings

Mobile & Web Services

Mobile Apps, Web Apps, Web Development and Web Design

CIO Top 10

High Priority

As mentioned earlier, Application Development & Renewal and Web / Mobile are among the top 10 IT investments for CIOs.

It is also one of the areas where the NextSales Ambassador Network identified a market potential for foreign companies.

Mobile Applications

Price information

  • IT service providers advertise with “We’ll build an app within 1 week”
  • Some providers offer a price of € 200/week or let you calculate a price on their website: www.mylermedia.nl
  • Hourly rates range from € 30 to € 140 with an average of € 70


Size of the market

By the end of August 2019, there were between 380 and 687 vacancies for mobile app developers. These vacancies were mainly in Amsterdam, Utrecht, Rotterdam and Eindhoven.

 

Web Applications

Price information is identical to Mobile Applications

  • IT service providers advertise with “We’ll build an app within 1 week”
  • Some providers offer a price of € 200/week or let you calculate a price on their website: www.mylermedia.nl
  • Hourly rates range from € 30 to € 140 with an average of € 70


Size of the market

At the end of August 2019 there were between 388 and 2,888 vacancies in Amsterdam, Rotterdam, Utrecht and Eindhoven.

Web Development

Price information is identical to Mobile Applications

  • IT service providers advertise with “We’ll build an app within 1 week”
  • Some providers offer a price of € 200/week or let you calculate a price on their website: www.mylermedia.nl
  • Hourly rates range from € 30 to € 140 with an average of € 70


Size of the market
At the end of August 2019 there were between 968 and 1,900 vacancies in Amsterdam, Utrecht, Rotterdam and Eindhoven.

 

Web Design

Price information
  • Hourly rates range from € 30 to € 90 with an average of € 50

Size of the market At the end of August 2019, there were between 684 and 2,034 vacancies for mobile app developers. These vacancies were mainly in Amsterdam, Utrecht, Rotterdam and Eindhoven.

Our

Conclusions

This area is high on the priority list of CIOs, it is an area where companies are willing to work with a foreign IT service provider.
Many companies are looking for personnel and prefer to hire personnel in their own company. These companies face a dilemma:

  • Do nothing and start to lag behind in their development, or
  • Hire external support

For external support, most of these companies (unless they are an IT service provider themselves) will then turn to their trusted IT service providers or brokers. As this does not reduce the shortage of qualified personnel, this is an opportunity for foreign companies.

What does this information mean to you?

  • There is a high demand for services in this segment
  • Companies are willing to work with external suppliers
  • Most likely customers for foreign companies are local IT companies or brokers
  • This segment is very attractive for foreign companies

What can you do to increase your chances ?

  • Use references from other customers and publish white papers about these services
  • Define a unique value proposition

Additional information