Opportunities for Software Development
CIO's priority list
Software Development is high on the priority list of CIOs, it is an area where companies are willing to work (and often already do) with an international / offshore IT service provider.
Many companies are looking to employ personnel. Yet these companies are faced with a dilemma: Do nothing and start to fall behind or hire external support.
If you are interested in opportunities for software development in The Netherlands.
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Many companies need Staff
Price information:
Hourly rates for specialists in the field of .NET, ActionScript, Ajax, ASP, PHP, Assembler C, C#, C++, Adobe, Android, Apache, OS, iOS, Microsoft, Java, Linux range from € 30 to € 190 with an average of € 70.
Size of the market
At the end of August 2019, there were between 3,701 and 4,530 vacancies for Software Development. These vacancies were mainly in Amsterdam, Utrecht, Rotterdam and Eindhoven.
What does this information mean to you?
- There is a high demand for services in this segment
- Companies are willing to work with external suppliers
- The most likely customers for foreign companies are local IT companies or brokers
- This segment is very attractive for foreign companies
What can you do to increase your chances?
- Use references from other customers and publish white papers about these services
- Define a unique value proposition
The Market for
Graphic Design
was also investigated
For the analysis, we used information collected during interviews with the NextSales Ambassador Network and clients. We also gathered information from market reports and through surveys. In addition, we’ve taken the number of vacancies for IT-staff (August 2019) as another indicator of market demand.
Price information
Hourly rates range from € 30 to € 55 with an average of € 45.
Size of the market
At the end of August 2019, there were between 296 and 311 vacancies. These vacancies were mainly in Amsterdam, Utrecht, Eindhoven and Rotterdam.
Conclusion
As a stand-alone offer there is limited demand for these services. However, as part of another project graphic design is very important:
- In the Netherlands, people are not easily impressed by an application
- Appearance and ease of use are almost as important as functionality
What does this information mean to you?
- The services provided in this segment, although very important for the success and acceptance of IT systems, are not recognized as a “stand-alone” segment
- These services are usually part of an outsourced application, (mobile) app or web development
- The most likely customers for foreign companies are local IT companies or brokers
- A less attractive segment for foreign companies
What can you do to increase your chances?
- Research successful designs on the Dutch market for a better understanding of the local perception of “good design”
- Use references from other customers and publish white papers about these services
- Define a unique value proposition