Europe Scan for WatchGuard’s Panda Endpoint Security
The global antivirus market is growing. Europe is the 2nd largest market for these products. In such an attractive market many suppliers are competing the grow their market share. Therefore, WatchGuard asked NextSales to research potential niches in the European market.
Next to the obvious targets, we identified some potential innovative niches that can be targeted. As a first result of the Europe Scan we are now executing a Lead Generation project in one of the identified niches.
About WatchGuard’s Panda Endpoint Security
March 9th, 2020 WatchGuard announced → that it acquired Panda Security, offering extended Simplified Security from Network to Endpoint. The combined entity provides centralized management of advanced threat detection and response. The functionality is fueled by artificial intelligence (AI), behavior profiling techniques, and cutting-edge security event correlation.
NextSales marketing services
As Specialists for doing business in Europe, NextSales supports b2b businesses that aim to grow their business in Europe. Part of our unique value proposition is our NextSales Ambassador Network! This network consists of senior executives and professionals who leverage their knowledge, expertise, and personal network to support us.
As a first step in our engagement with WatchGuard we’ve performed a Europe Scan →. Based on the results of a Europe Scan you can make well-founded decisions. You will know which countries offers the best potential for your offering. You will also know the local competitive playing field and key success factors. This enables you to invest in the potentially most profitable countries when entering a new area.
Our approach to Sales & Marketing is in line with recent Gartner → findings that Sales and Marketing should operate in parallel offering the client a “Low effort, digital buying experience”.
The client procurement process (the driver of sales) for 60% takes place through the internet. In parallel the clients are collecting off-line information through consultants, business contacts and vendors. Understanding this process and combining it with our understanding of the European Market drives your success.
Follow this link → to learn more about our Marketing services!