Sales Outsourcing with Phenom-World renewed

Phenom-World has extended the existing Sales Outsourcing Agreement with NextSales for a period of six months.
Client Phenom-World - Sales Outsourcing, Benelux and Rurh-area

Phenom-World renewed - Extension with 6 months

Phenom-World renewed the existing Sales Outsourcing Agreement with NextSales for a period of six months.

Under this agreement, NextSales will support Phenom-World’s Sales department in the Netherlands.

On behalf of Phenom-World, NextSales will execute all sales activities (Lead Generation, visits, demos, quotations and contract negotiations) in the Benelux and Ruhr-area (Germany). This is done under the rules of conduct of Phenom-World.

The delivery of products and services resulting from client contracts is carried out by Phenom-World.

Advantages of this agreement for Phenom-World:

  • Effective, fast, consistent marketing
  • Flexible & Scalable Sales department and costs
  • Improved Return on Business Development

About Phenom-World

Phenom-World was founded to take care of marketing, sales and service around the Phenom electron microscope of FEI Company. NTS developed the tabletop model of the microscope together with Sioux on behalf of the American microscope manufacturer FEI Company.

In the meantime, Phenom-World has developed the second generation PhenomTM G2.

Phenom-World has been acquired by ThermoFisher on in December 2017.

More information on Phenom-World:

FEI Company/Phenom-World and NextSales

One of the success stories of NextSales in the HighTech sector is the introduction of the Phenom electron microscope from FEI Company.

During the development of Phenom it soon became clear that Sales needed a different approach than selling the large FEI products. The market segment where Phenom is positioned is not the existing FEI client base. The success of the launch of this product was highly dependent on the speed with which new customers could be found. Together with the responsible persons at FEI we performed a Market Scan. This resulted in a list of target companies and the relevant DMU. We started to target the market through several approaches:

  • The initial work consisted of contacting and informing the FEI client base
  • Qualifying target lists
  • Lead Generation

This was the start of our Sales-funnel. After the first contacts and mailings, several actions were taken so that we could start selling. Prospects were invited for demonstrations of Phenom and the product launch.

The follow-up of these activities and demonstrations was done in collaboration between Sales of NextSales and the application specialists of FEI.

Demonstrations were provided by NextSales (sometimes together with an applications specialist). From there, the commercial process until the contract negotiation was handled by NextSales. During the nearly 4-year collaboration, the Phenom business in the Netherlands has become the largest installed group of devices worldwide. Not only FEI’s Phenom business has benefited from this, thanks to the efforts of NextSales, leads have also emerged for the other FEI products.

In addition, FEI has gained greater brand awareness within the target market.

What is Sales Outsourcing?


More Posts

Michael Buckton - Sales & Leadership training - The Enduring Leader

The Enduring Leader

The leader’s goal is not only to last, but to endure. We rightly admire things that last. We may live in a culture of instant gratification and ever – shortening attention spans, but we still know enough, to admire what endures.

Leadership & Sales Excellence - Michael Buckton - Managing Director UK

Your Legacy as a Leader

Our leadership consists of developing those convictions in others, who will then act together in the service of those beliefs, motivated to common action, in the mission of sharing those convictions, and living them out.

Fleur van Wely - CEO NextSales - NxtSales - Proudly part of the Strong Women in IT

Proudly part of the Strong Women in IT

Just like in 2021, our CEO Fleur van Wely is proudly part of the Strong Women in IT Network. What started in 2018 with the participation of 55 Women, has now grown into a network of around 350 women at the C-level from the Tech industry.

Michael Buckton - Managing Director UK - Leadership & Sales Excellence

Michael Buckton appointed as MD UK

As of 20 October, Michael Buckton has started as Managing Director at NextSales Ltd. He will be responsible for growing NextSales’ business, services portfolio and Ambassador Network in the UK. Dr Michael Buckton is an accomplished leader with 40 years of experience.

DialAfrika - Sales Outsourcing UK

Dial Afrika – Sales Outsourcing UK

Dial Afrika delivers the customer care your clients deserve! Dial Afrika customer care services gives their clients the opportunity to focus on their mission, not on support. NextSales supports Dial Afrika’s growth with a Sales Outsourcing in the UK.